# My Business Brain

> A playbook for running Meta lead ads for home-service contractors and the agencies that serve them. It covers offers, ad copy, ad images, video ads, landing pages, campaign setup and testing, optimization, lead follow-up and booking, and client communication. It does not depend on any one CRM or landing page builder.

- Read the ground rules first. They apply to every job.
- Find the job that matches the task. Follow its principles, then run its agent playbook step by step.
- Ask for any input the playbook needs that you do not have. Mark missing facts as unknown instead of guessing.
- Hand back the final output the job lists, in the order it lists it.
- Check every draft against the ground rules before you return it.

## Playbook

- [Full playbook in Markdown](https://byminyona.com/brain/playbook.md): every job, principle, agent playbook, ground rule, and starter prompt in one file.
- [AGENTS.md](https://byminyona.com/brain/AGENTS.md): the short version to keep in a project folder.
- [Ground rules](https://byminyona.com/brain/ground-rules/): The rules every job follows: plain words, honest claims, no fake urgency, no fake people or photos, no financing in Meta ads, and no long dashes.
- [Starter prompts](https://byminyona.com/brain/#use-with-your-ai): one prompt per job to paste into Claude, ChatGPT, or Cursor.

## Jobs

- [Offers](https://byminyona.com/brain/offers/): Write one offer with a starting-at price, a price range, or a real job and what it cost. The offer decides what the ads, the page, and the follow-up say.
- [Ad Copy](https://byminyona.com/brain/ad-copy/): Write Meta ad text a homeowner understands on the first read. Name the service, the offer, and the next step in plain words.
- [Ad Images](https://byminyona.com/brain/ad-images/): Make ad images from real finished work, with large text that names the service and reads on a phone. No stock photos, fake people, or fake damage.
- [Video Ads](https://byminyona.com/brain/video-ads/): Make short video ads with motion, captions, and on-screen text that names the service. Plan the script first, and never cut the music short.
- [Landing Pages](https://byminyona.com/brain/landing-pages/): Build one landing page per offer. It repeats the ad, shows the starting price or price range, has a call-tracking number, and has no pop-ups or timers.
- [Meta Campaign Setup and Testing](https://byminyona.com/brain/meta-campaign-setup/): Set up a Meta lead campaign the business owns, aimed at the area it serves, with enough different ads live to find a winner.
- [Optimization](https://byminyona.com/brain/optimization/): Check every ad against the target cost per lead three times a week. Keep the winners, pause losing ads at the kill line, and refill the campaign.
- [Lead Follow-up and Booking](https://byminyona.com/brain/follow-up-and-booking/): Call new leads within five minutes, follow up for a week, and confirm every appointment with a call the day before.
- [Client Communication (for agencies)](https://byminyona.com/brain/client-communication/): For agencies: qualify the sales call, onboard with a launch checklist, run an approval step for every ad, and send short updates in plain words.